![]() ![]() Steve’s story recounts the friendships forged while up against almost insurmountable odds, the gritty details of running a business abroad, and of course, the tonic of plenty of vodka. What followed is the clash of two vastly different cultures: Americans, with go-for-broke, entrepreneurial “can do” attitudes, and Russians with a long, painful history of constraining rules, risk aversion, and fear. There, he was to look for potential ways to bring business into an area after system collapse. ![]() In 1992, at the end of the Cold War, Myers was invited by Russian leaders to fly into one of the most remote and dangerous areas of the former Soviet Union. This epiphany empowered him to become one of the most successful entrepreneurs of our time and led him on a high-flying adventure that would change his life forever. ![]() Success is not for the faint of heart! After a mountain-climbing incident that nearly took his life, Steven Myers realized that the cornerstone of courage is optimism. Cross Winds is the remarkable true story of what happens when courage and optimism face off against system collapse and fear. ![]()
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